A Framework for Strategic Alliance Partner Choice
نویسندگان
چکیده
Existing theories identify elements of a firm’s intangible value as possible reasons for alliance formation. However, the question of how firms come to know the extent of this intangible value is often not addressed. This study proposes that knowledge flows between organizations are the basis for identifying a partner firm’s intangible value. This research suggests that alliances which overlap in their knowledge flows engage in longer lasting relationships.
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